VISIT charity shops, relatives wardrobes, talk to family and friends about locations/props/costumes and going to look at them.
Get your performer to learn the lyrics.
VISIT charity shops, relatives wardrobes, talk to family and friends about locations/props/costumes and going to look at them.
Get your performer to learn the lyrics.
On your return, during the first week back after half term you will be using your Final Song Choice presentation, including mission statement and brief reference to Branding and the Look Book to pitch your idea to the Specsavers creative team.
You will film your pitch to them on your phone, then Top and Tail it and put it on your blog.
Then give yourself:
Remember, do not film playing the song, turn the camera on once you start talking.
Your 2 hour exam will be on the following:
There will be a choice of 2 questions for the music industry. You should answer one of them.
The advice we are giving is that the questions will be on the following topics:
Please ensure you bring a charged word processor to the exam with you.
You should NOT make notes on the word processor, create those by hand and then type up the essays only!
Extra time is 30 minutes. This means that you have 1 hour to write the Textual Analysis essay and 1 hour to write the Music Industry essay.
All students will complete notes together in the designated exam room.
Once you have made you notes, you should then go to your designated smaller exam room.
Please note, most students stay in the room with the rest of the class during the essay writing. It’s not the Hall or Gym! Please advise your teacher if you will be using requiring a smaller room.
Help Yourself!!!
Here is a help document on Adobe Premiere Pro:
You should use this document to see if it can help you before you ask for help from a teacher.
You can also use this extremely helpful site – Adobe TV, which has excellent videos on how to use all Adobe applications including Premiere Pro:
http://tv.adobe.com/product/premiere-pro/
Premiere Pro Help
In order to help you edit we have attached various ‘guides’ to editing. They contain the ‘basic’ instructions to creating a new project, importing, editing and exporting. Get in to the habit of referring to these if you get stuck.
GENERAL ADVICE.
You need to:
So before you start planning the elements of this promotional package. You need to be clear about the mission statement for the whole campaign. You must think holistically about the music video, album, the band (star image) and then brand and create an integrated advertising campaign…
Who are they? Define the music and the star image.
“Confrontational and anti establishment “Fangsters” puts the fangry into indie rock. Influenced by the best of Poland’s underground punk scene and the top ten of UK Brit Pop, Sunnies aim to go ‘where no band has gone before’. Combining a musical daring, landscape of hard rock riffs, abrasive punk lyrics and indi-istic themes, the band will satisfy the hardest of new wave critics. The new album, DON’T RAIN ON MY PARADE, is destined for a Grammy – making it number 3 on their wall of success.”
“Skye is this decade’s rising moon. Organic, intense, bold and emotive, mixing indie folk and Appalachian A Capella, Skye’s haunting acoustic tones and her quirky and experimental performance style, combines the best of festival fantasy, giving her fans a visual and auditory kaleidoscope. The new album, SKYE HIGH, features the hit song, ‘SIGH NO MORE’ and will tease the socks off the best of British female artists including Kate Bush and Florence and the Machine.”
How should the brand (star image) be represented in your package (video, on the digipak and social media page) is crucial in communicating the values, attitudes and beliefs of the artist to the audience? You should be aiming for 40+ examples. This will include ideas to be represented in your music video, but must also bring in a wider range of ideas / designs from social media & digipacks.
You must all equally contribute to the look book.
Each image / example should be explained or described in a caption or heading.
LEARNING INTENTION; To compile and narrow down a narrative and performance idea for a chosen song.
KEY TERMS: narrative, performance, amplified, illustrative, disjunctive, star image, edit to the beat, lip sync, MES, locations, anachronic, linear, montage.
Remember:
Also:
Using a 4 page slide show and having listened to several songs, and taken on board the advice about choosing a song, find one that you have a ‘doable vision’ for.
Slide 1: Embed the MP3/or Embed the lyric video – but not the actual video with the star performing the song
Slide 2: Add in the written lyrics.
Slide 3: Complete a word cloud with @ 20 descriptive words, adjectives, adverbs, nouns that come to mind when you listen to the song (use the synesthetic approach)
Slide 4: Complete a brief slide description of the narrative and what will happen – be inventive and yet make it ‘doable’ – remember to precis/summarise it as you did with the tag lines/chapter headings from the narrative exploration post. PLUS IMAGES
Slide 5: Complete a brief slide description of the performance and where this might take place – PLUS IMAGES
Once this is complete you will find out who is in your group and you will pitch your own idea to each other and then choose one to carry on and complete a really full, detailed pitch that you will present to your teacher.
Choosing a Song.
TIPS AND ADVICE
Please listen to music on these site for inspiration:
…is a way of generating ideas from music – effectively ‘seeing sounds in your head’.
It is a really helpful technique to use when listening to music in order to come up with visual ideas. When listening to a piece of music you should concentrate on each of the following features in turn:
Here is a Prezi which explains and illustrates these ideas:
LEARNING INTENTION: To explore how narratives can be inspired by a song.
KEY TERMS: disjunctive, amplified, illustrative, episodic, linear, thematic, anachronic
You will need to learn about the relationship between the ideas / themes in a song and the “narrative” in a in music videos.
The classic, ‘Boy meets Girl’ is acceptable but worn and cliched, so is the graveyard scene mourning the dead lover.
We want you to try and plan and film some more cutting edge, intriguing and experimental narratives.
Remember, most narratives use ‘conflict’ to drive the narrative, such as: law vs criminality, love v obsession, entrapment v freedom… etc. Remember, these can be described as “Binary Oppositions” (Levi Strauss), so always try and think about the central conflict in your narrative – it creates the drama, intrigue, excitement.
Play some the narrative games – bingo and go fish.
Then complete the following and reflect in your post.
Choose 3 videos with clear narratives. Embed them all separately in your blog.
You could choose ones that we have previously suggested but not that you have already analysed.
Then come up with three of your own quirky , poetic, metaphorical, odd, surreal…narratives that you could summarise in a snappy headline – like a Chapter Heading.
You could use the ideas inspired by the narrative games we played… Then in 1 – 2 sentences sum up the focus / theme / binary of the narrative.
These are actual narratives used by previous students, but summed up in 2 – 3 simple sentences. You should endeavour to be able to do the same with your chosen narratives.
LIFE IS A GOLDFISH BOWL – a man is a spectator in life, trapped in a cycle of tedious routine, until he breaks the glass goldfish bowl that he looks at every night and can then metaphorically and literally break out of his entrapment and finally find his freedom. Freedom v Entrapment = Binary Opposition.
NEVER PRESUME – a child is playing pooh sticks and without fail the stick appears. However, as an adult when he plays it, the stick does not appear. Never presume that what has gone before will happen as a given. Certainty v Uncertainty = Binary Opposition.
ALONE AND BAKED OFF – a person is making a cake – we follow its construction from buying the ingredients to decorating it…..and in the end they sit waiting for someone to join them to eat it but no one arrives. Loneliness v Friendship = Binary Opposition.
THE MONSTER WITHIN – a mad scientist struggles but eventually succeeds to wake up his beautiful robot assistant. Despair v Hope = Binary Opposition.
LIFE FLASHES BY – a man in a coma, relives all his experiences through his senses – everything he has tasted, smelt, seen, heard and touched. In doing so, he is revived. Past v Future = Binary Opposition.
GET ME OUT OF HERE – a young girl is suffocated by domestic restrictions of her old fashioned parents. A silent, uninspiring tea time, leads her to break free and at the same time destroy the dolls house she has lived in. Suffocation v Freedom = Binary Opposition.
20TH CENTURY CAVE MAN – a group of Neanderthal men dance and worship a god in anticipation of a tribal war. This is cross cut to man now, still tribal, still a warrior as we see a group of men brandishing weapons, burning books – they are the same men in the cave. Past v Present = Binary Opposition.
GRASS IS NEVER GREENER – A man submerses himself in a rough sea and disappears from view. He resurfaces in a plush hotel pool surrounded by rich people and luxury. He wanders around the sunbeds unable to find comfort – disliking the cocktails, being bored by the conversation. He dives back into the pool and then re-emerges on the beach. The grass is not always greener on the other side.