Well done, you’ve made a music video!

Draft 5

Draft 5 is your final draft on your blog on which to reflect and celebrate.

Create a post called, ‘Music Video Final Draft 5.’

Complete a final reflection using some theory. The reflection should include specific reference to the key concepts of Media Language & Representation

Include the usual Skills screen shots and comments and Conventions Check List too (all green, or nearly all green?)

Focus specifically in the ways in which your music video uses conventions of the media form and genre of the band or star. This will be extremely helpful when you complete your Critical Reflection just before Christmas.

Music Video Conventions + Some Theory Links – try and weave in to your final reflection

• The media language (or repertoire of elements) of the form & genre (Altman & Lacey)
• The (un)conventional treatment of your performance & narrative
  • Think Amplification, disjuncture or illustrative
• The representation of a conventional star image
  • Ordinary / Extraordinary (Dyer)
• A promotional tool for the brand (Goodwin)
  • Designed to ‘look good’
  • Sympathetic rhythmic editing
  • Close ups on performance.
• Narrative reflects the ideology of the star / band (Hall)
• Intertextual references (Postmodernism)

Final Music Video Draft 6 – Home page + Gregsons etc

This is your final, final version on your home page and one that you submit for the Gregsons etc.

If on reflection from Draft 5 there are one or two minor tweaks, then feel free to edit one last time before you export to the home page.

Export the video and upload to YouTube. If you don’t have a YouTube Channel, don’t worry, we are also going to upload video to our YouTube channel.

Embed the video onto the home page of your blog – remember this is a page, which already exists and where you published your music magazine.

Please make every attempt to have a Draft 3/4 exported and on your blog before Specsavers come on Monday/Tuesday/Wednesday.

Even if you don’t export it, make sure you have something to show them.

Collate some pertinent questions for them – technical and creative. They are superstars!

Make sure you export it and upload it to your blog and reflect on it – it doesn’t have to be perfect or even complete but you have to march on with the drafts and the reflection.

Reflect on their advice.

• Include at least 2 screen shots of the technical tricks they taught you and how they might impact on the narrative, star image, performance or genre.
• Include the Conventions Check List and again, comment on where you are with a couple of them and the impact they have on the music video.
• Target what you need to do and focus on either production or post-production wise.
• Remember to say they were from the Creative Department at Specsavers, otherwise it reads as though a load of random opticians came in!

EARNING INTENTION: To explore the conventional designs, layouts and structures of a social media page.

KEY TERMS: Formal/Technical conventions, social media platform, marketing campaign, promotion, awareness, target audience, AIDA, encode, decode, target audience, demographic, ideologies, beliefs, representation, Uses and Gratification

How do your products engage with the audience?

A Recap on Marketing

Focus on the Social Media Page as this is where engaging the audience is tackled on so many levels and through the various products and across various platforms.

• What will entertain, inform, encourage them to socially interact and reinforce their personal identity….what makes the star extraordinary and yet ordinary?
• Release of the album and the music video to promote one of the tracks on the album…
• Political, charitable, controversial, family, fashion- teachers will interact so make sure you respond.

ESSENTIAL THEORY

Think about those key ideas from the Uses and Gratification Theory – Blumler and Katz.

They described the active audience and the pleasure (gratification) and utility (use) they seek in the media they consume.

• Entertainment
• Information
• Personal Identity
• Social Interaction

‘AIDA’ – The Marketing Mantra

The goals of all marketing campaigns. AIDA…

• attract
• interest
• desire
• (call to) action

You might also weave in some key terms like encode, decode, target audience, demographic, ideologies, beliefs, representation etc.

Let’s remind ourselves of the Brief.

A promotion package for the release of an album, to include a music video (major task), together with a social media page for the band and a digipak for the album’s release (minor tasks).

So now it’s a chance to PROMOTE the release of the album and the music video through designing and populating a Social Media Page.

• https://www.facebook.com/TaylorSwift
• https://www.facebook.com/TomOdellmusic
• https://www.facebook.com/LordVapourBand

Platform

We are going to use PAGES in FACEBOOK or an INSTAGRAM PAGE or Even TWITTER…you choose.

Here are some excellent previous submissions.

• Theo
• Lila Montana
• Harper Munroe

You will need to create individual pages from your accounts and then you can populate the feeds with the same content that you work on together.  You can create a group Instagram page with no problem but if you want to do Facebook, then create your own page on your own login.

Due to possible privacy issues – YOU MUST TAKE REGULAR SCREEN SHOTS OF YOUR WORK and then CREATE A GOOGLE SLIDESHARE OF THE POSTS/PAGES ETC. You will also need these to do a screencastify on so save them carefully and label them well. 

THIS WILL ALSO MITIGATE THE POSSIBILITY that the examiner may not be able to view the page or THAT IT IS TAKEN DOWN.

Terminology to Describe Social Media

The terminology, the technical conventions of a social media page on Facebook are important to understand, apply and use in your work.

How many of these key social media terms do you recognise and can work out what they refer to?

THIS IS A QUIZLET WITH NUMEROUS TECHNICAL CONVENTIONS FOR SMPs DEFINED. HOW MANY DO YOU KNOW? IT IS ALSO ON CLASSROOM. 

Task 1 – individual task

1. Take screen shots of a Facebook/Instagram page from an artist, similar to your own.
2. Annotate the screen shots with the key terms that you now know are important when talking about, designing and using a Facebook/Instagram page for promotion.
   • Many of the terms are relevant for all social media platforms.

Find @ 15 of the terms.

Do very brief explanations of the terminology and these technical conventions AND WHAT PURPOSE THEY SERVE. 

An example – Work in Progress

If any of you need to re-shoot or could use some ‘edgy, urban’ backdrops for your performances or perhaps even your narratives, then Mill Street is currently playing host to a group of street artists who are creating some fabulous wall art up and down Mill Street.